Privacy Policy

Last updated: 25 September 2026

When you shop with us, you trust us with a little of yourself: your name, your number, where you live. This page explains, plainly, what we collect, why we need it, who else sees it, and how you can ask us to change or delete it.

Who we are

  • Seller: Shweta Milind Phansalkar (Proprietor), trading as Ikaa
  • Address: 465 B, Sanwad, Sadar Bazar, Suswaroop Colony, Satara, Maharashtra 415001, India
  • GSTIN: 27CQFPP2935N1Z9
  • Email: ikaajewellery@gmail.com
  • Phone: +91 88051 00535

"We", "us" and "Ikaa" on this page all mean the seller above.

What we collect

When you place an order

  • your name and mobile number
  • your delivery address, including city, state and pincode
  • your email address, if you choose to give it to us
  • what you ordered, what you paid, and how you chose to pay
  • whether you said yes to WhatsApp updates, and the exact words you agreed to

When you verify your phone number, we send a one-time code to you on WhatsApp. We keep a scrambled (hashed) copy of the code, never the code itself, and a record that it was sent.

When you pay, you enter your card, UPI or bank details on the secure page of PayU, our payment partner. They never reach us, and we never see or store your full card number.

When you message us on WhatsApp, we receive what you send: your messages, and any photos, voice notes or addresses you share.

When you browse the site, our servers see your IP address. We use it for a short time to keep the site safe from abuse, and it can appear in our error logs if something goes wrong.

Nobody needs an account to shop with us.

Why we collect it

  • to process your order, deliver it, and send you a GST invoice
  • to check your phone number is really yours before an order goes through
  • to take payment, and to decide whether cash on delivery can be offered for an order
  • to send you order updates, delivery tracking and a cart reminder on WhatsApp, only if you ticked the box to say yes
  • to answer your questions, and to look into any complaint
  • to keep the records that tax and consumer law require of us
  • to keep the site and our checkout safe from fraud and misuse

We don't sell your information, and we don't use it for advertising. There is no Google Analytics, Meta Pixel or other advertising tracker on this website.

Who we share it with

We share only what each partner needs to do their part, and nothing more.

  • PayU, our payment partner, handles your payment and receives the details needed for it.
  • Delivery partners (Shiprocket and the courier it assigns) receive your name, phone number and delivery address so your parcel can reach you. We also send your pincode to India Post's public lookup to fill in your city and state, and to check whether we can deliver there.
  • WhatsApp (Meta) carries the messages between you and us: the one-time code that verifies your phone number, and the order updates and reminders you agree to.
  • Anthropic provides the AI that helps Jhilmil, our WhatsApp assistant, read a delivery address out of a message you send, so we can fill in your order correctly.
  • Railway hosts our website, checkout and databases, in the cloud.
  • Government authorities, if the law requires it, for example for GST or in answer to a lawful request.

Some of these partners may process information on servers outside India. Each is used only to provide its service to us.

Photos you share

If you send us a photo of you wearing an Ikaa piece, it stays private. We only show it on our "Worn by you" page if you've told us that's okay, and we take it down whenever you ask.

Cookies and your browser

We use a few small cookies and some storage in your browser. None of them track you across other websites.

Cookies

  • Light and mood: remembers whether the site looks like daylight, lamplight or utsav, and your approximate area (rounded to about 100 km) so the light matches your time of day. It is set from your time zone, unless you choose to share your location. Kept for up to a year.
  • Cart presence: a random code, kept for six hours, so a product page can say how many other people have that piece in their cart. It isn't linked to your name or number.

Stored only on your device

These stay in your own browser and are never sent to us:

  • your jewellery box (pieces you've saved)
  • the kinds of pieces you've looked at, so we can show you more like them
  • what you're shopping for, if you tell us
  • your birthday month, if you tell us (the month only)
  • your sound on/off setting and screen-size setting
  • your approximate location, if you chose to share it

Your cart is also kept on your device. It only reaches us when you check out, or as the anonymous cart count above.

You can clear all of this at any time from your browser's settings.

How long we keep it

  • Orders and invoices: for as long as GST and accounting law requires, which is at least six years.
  • Your name, number and address: for as long as you shop with us, so you don't have to type them in again. Ask us and we'll delete them, except where the law says we must keep an order record.
  • WhatsApp messages: for as long as we need them to help you, or until you ask us to delete them.
  • Cart presence: removed within a few hours.
  • Everything in your browser: until you clear it.

Keeping it safe

Our site and checkout only work over a secure (HTTPS) connection. One-time codes are stored scrambled, not as the real code. Only the people who run Ikaa and fulfil your orders have access to your details. No system is perfectly secure, but we take care, and if something ever goes wrong we'll tell you.

Your rights

Under India's Digital Personal Data Protection Act, 2023, it's your information, and you can:

  • see it: ask us what we hold about you
  • correct it: ask us to fix anything that's wrong or out of date
  • delete it: ask us to erase it. We'll delete everything we're not required by law to keep, and tell you what we had to keep and why
  • say no to WhatsApp updates: tap "Stop promotions" on any reminder, or just tell us, and we'll stop
  • complain: if you're not happy with how we've handled your information

To do any of these, write to or call our Grievance Officer (details below). We'll acknowledge your request within 48 hours and act on it within one month. We may ask you to confirm it's really you, usually by replying from the phone number on your order.

Children

We don't knowingly collect information from anyone under 18. If you're under 18, please ask a parent or guardian to order for you.

Changes to this policy

If we change how we use your information, we'll update this page and the date at the top. If it's a big change, we'll tell you on WhatsApp too (if you've said yes to messages from us).

Questions and complaints

For anything about your information, contact our Grievance Officer:

You can also read our Grievance Redressal policy, or find all our details on the Contact & Legal Info page.